Enhanced Conversions is a feature that improves the accuracy of conversion measurement in Google Ads and Microsoft Ads by supplementing your tracking with first-party data, like email addresses, that are sent to Google and Microsoft in a hashed and secure way.

This helps in accurately attributing conversions to ad clicks or views, even if a user is not signed into a Google or Microsoft Account on the device where they made the purchase, and helps to improve ad optimization.

For more details and info on how to set this up, please see the articles below:

How do I set up Audience Optimization for Google Ads?

How do I set up Audience Optimization for Microsoft Ads?

Article 973 Last updated: 04/24/2025 5:52:56 AM
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