When users click your Google Ads, Google will normally append a GCLID parameter to your URL. This is the Google Click ID, and it’s just part of Google’s tracking system.

But if a visitor is on iOS and they have chosen not to be tracked, Google will generate a WBRAID value instead and there will be no GCLID. Again, this is just part of Google’s tracking system as they attempt to do the best they can.

When ClickMagick Audience Optimization™ sends your accurate conversion data to Google, WBRAID is just one of the many data points we send Google to ensure you get the highest “match” scores and the best ad optimization possible.

Article 977 Last updated: 04/25/2025 3:46:17 PM
https://www.clickmagick.com/kb/?article=977