ClickMagick Knowledge Base

Projects
Smart Links
Rotators

ACR		Action Conversion Rate. This is the number of Actions divided by the number of Clicks.
Actions		The number of unique visitors who generated an Action. This can be any non-sale conversion. You can rename this label to anything you want in your account settings e.g. Optins or Leads.
AdCost		Your total ad costs. Unlike the total Cost stat, this never includes COGS.
AOV		Average Order Value. This is the sum of all but recurring revenue, divided by the number of frontend and backend sales.
Backend $		The revenue generated from backend sales or repeat customers.
CAC		Customer Acquisition Cost. This is how much you’ve paid on average to acquire a new customer.
Clicks		The number of unique clicks tracked. If the same person clicks the same link 3 times, only one unique click is counted.
COGS		The Cost of Goods Sold. This is used in Cost calculations if you have COGS enabled in your project settings.
Cost		The total cost, including ad costs and COGS, for the period selected.
Customers		The total number of customers who generated revenue in the period selected, including recurring sales. If you have a lot of recurring sales, the number of customers for a selected date range could be higher than the number for the Sales stat, which excludes recurring sales.
CPA		Cost Per Action. This is how much you’ve paid on average for each Action generated.
CPC		Cost Per Click. This is how much you’ve paid on average for each Click tracked.
CPE		Cost Per Engagement. This is how much you’ve paid on average for each Engagement generated.
ECR		Engagement Conversion Rate. This is the number of Engagements divided by the number of Clicks.
Engaged		The number of unique visitors who generated an Engagement. This can be any non-sale conversion. You can rename this label to anything you want in your account settings e.g. Add To Cart or Checkout.
EPA		Earnings Per Action. The amount of revenue generated, on average, for each Action.
EPC		Earnings Per Click. The amount of revenue generated, on average, for each Click.
EPE		Earnings Per Engagement. The amount of revenue generated, on average, for each Engagement.
Initial $		The revenue generated from Initial frontend sales.
LTV		Lifetime Value of a Customer. This is the average amount of money each new customer is worth to you.
NewCust		The number of new customers who generated revenue in the period selected.
Profit		Your Net Profit. This is your total Revenue minus your total Cost and Refunds.
Recurring $		The revenue generated from recurring subscriptions.
Refunds		The total amount of Refunds for the period selected.
RepeatCust		The number of repeat customers who generated revenue in the period selected.
Revenue		The total amount of Revenue for the period selected.
ROAS		Return On Ad Spend. This is your Revenue divided by ad cost, showing precisely how much revenue you generate for every dollar spent.
ROAS24		24 Hour Return On Ad Spend. This is the same as ROAS, except only revenue generated in the first 24 hours after an ad click is included. This is essentially your ROAS on just your frontend sales.
ROI		Return on Investment. This is your Profit divided by Cost.
Sales		The number of initial and backend Sales tracked. An initial sale and an upsell is treated as a single “sale,” and recurring payments are excluded. You can rename this label to anything you want in your account settings e.g. Trials or Orders.
SCR		Sales Conversion Rate. This is the number of new customers divided by the number of Clicks.
Upsell $		The revenue generated from Upsells.

TC		The total number of clicks your Smart Link has received.
UC		Unique clicks your link has received. If the same person clicks your link five times, that will generate five total clicks but only one unique click.
FC		Flagged Clicks are “bot” or otherwise suspicious clicks that have been separated from and not included in your primary stats to keep your conversion rates and other stats as accurate as possible.
COST		This is the total cost or ad spend for the period selected based on your link settings. This will be blank if you’re not using one of several methods to track your costs.
CPC		Cost per Click. This is how much you’re paying for your traffic, expressed in terms of Cost Per Click. You’ll only see something here if you’ve entered cost data for your link in the Advanced Settings section.
REV		This is the total revenue generated for the period selected. This will be blank if you’re not tracking your sales or sales amounts.
NET		Net Profit. This is your total Revenue minus your total Cost.
EPC		Earnings per Click. This is the “gold standard” for measuring the profitability of an offer. You’ll only see something here if you are tracking conversions AND you enter cost data. Keep in mind the EPC value is computed using the number of UNIQUE clicks, not total clicks. You should think of this value as the “earnings per unique visitor.”
ROI		Return on Investment. This is your revenue minus traffic costs (i.e. your profit), divided by traffic cost. Again you’ll only see something here if you are tracking conversions with a revenue component AND you enter traffic cost.

URLs		Shows the number of active rotator URLs followed by the total URLs. So, for example, if you see `10` `/` `12` it means that you have 12 total URLs, ten active URLs, and two paused URLs. Archived URLs are not shown in these counts, and if you haven’t added any URLs yet, the column will show `0`.
TC		The total number of clicks your rotator link has received.
UC		Unique clicks your rotator link has received. If the same person clicks your link five times, that will generate five total clicks but only one unique click.
FC		Flagged Clicks are “bot” or otherwise suspicious clicks that have been separated from and not included in your primary stats to keep your conversion rates and other stats as accurate as possible.