If you’re receiving organic clicks from Facebook with no UTMs, there are only a few possible causes …

The first is that you have one or more ads that aren’t set up correctly. So the first thing to do is review your ads and make sure they’re set up correctly, exactly as outlined in the article below:

How do I track Facebook Ads?

If your ads are indeed set up correctly, then it means that you are indeed receiving “organic” clicks from Facebook.

The thing to remember is that your UTMs are only applied when someone is served your ad and they click on the ad itself. For example, imagine that Person A is served your ad and they tag Person B in the comments …

Assuming they both click your ad, Person A will be tracked with UTM Parameters while Person B will click the “raw” link that you entered for your Website URL, with no UTMs.

Another example is if the person who is served your ad clicks on your Facebook page name (which many people do) and accesses your website either from the link there, or from any other links to your site on your Facebook page itself.

In these cases, once again, they will arrive at your site but Facebook will not include UTMs because they didn’t click the ad itself.

The main thing to realize here is that when this happens you are not being charged by Facebook.

So you can think of these as free organic clicks from Facebook, but they are not relevant when it comes to analyzing your stats because you are not paying for these clicks.


 

Article 954 Last updated: 04/24/2025 10:09:39 AM
https://www.clickmagick.com/kb/?article=954