Tracking order form impressions or “initiate checkout” events really just depends on your setup …
If you have a Shopify store, ClickMagick’s Shopify App will automatically track this for you.
If you’re selling your own products outside of Shopify, you’ll just need to add some tracking code to your order form or checkout page. Normally you’d track this as an Engagement, and you can get the code for that using the Website Code Tool.
If you’re an affiliate, tracking order form impressions various from one affiliate network to the network, but generally speaking it involves either adding some ClickMagick tracking code into your affiliate network, or setting up a Postback URL in your affiliate network which allows them to automatically send your order form impression data to ClickMagick.
We have guides on doing this with some popular affiliate networks below …