When most people say Server-Side Tracking they are referring to using the standard Facebook Pixel or Google Tracking Tag with Google Tag Manager in a server-side configuration. When implemented correctly, this can help reduce data loss due to Safari ITP and iOS restrictions, as well as decrease the impact of ad blockers.

ClickMagick is “server-side tracking” too, and it does all of those things, but ClickMagick is significantly more accurate than traditional server-side tracking and that’s where the similarities end.

If you want to learn more about how and why ClickMagick is better than traditional server-side tracking, this is for you:

Server-Side Tracking vs ClickMagick

Article 992 Last updated: 04/30/2025 8:59:24 AM
https://www.clickmagick.com/kb/?article=992