Once you've set up ClickMagick TrueTracking®, Audience Optimization is the single most important thing you can do next. If you follow the general strategy below, you’ll unlock the highest-quality ad optimization your ad networks are capable of, far beyond what’s possible with pixel-only tracking or standard CAPI setups.

We have step-by-step guides for each ad network – this is just an overview of the general strategy you should follow.


About Your Existing Conversion Actions and Datasets

Your existing Conversion Actions and Datasets are corrupted with bad conversion data. Once you begin using Audience Optimization, these old assets should no longer be used for optimization.

However, the ad network tracking code already on your webpages still plays an important role – it provides page-level behavioral data such as time on page, scroll depth, and user engagement signals.

So you should keep your ad network’s tracking code on your pages, but it should not send any conversion events.

Your existing ad network tracking code should send only PageView-type events, nothing more.


Transitioning to New Conversion Actions or Datasets

When setting up Audience Optimization, you’ll create new Conversion Actions or a new Dataset inside your ad platform. These will be free of all the noisy, inaccurate historical data that has been confusing the ad algorithms.

Then Audience Optimization will send your accurate conversion data to your new Conversion Actions or Dataset.

Just make sure any existing ad network tracking code on your site only sends PageView (or equivalent) events, and that all conversion events are sent exclusively via ClickMagick.

For Google/Microsoft, you’ll also want to disable your old Conversion Actions or set them to “Secondary (Observe Only)” so the new Conversion Actions you create to use with ClickMagick are the only ones used for optimization.


Sending Conversion Events with Audience Optimization

Most advertisers only send their final sale event back to the ad networks. That's a major optimization mistake.

Ad platforms optimize based on conversion feedback; they need signals to learn who your best users are. If you're only sending a handful of sales per day, the algorithm won't have enough data to find patterns or optimize efficiently.

When you don't provide multiple types of conversion signals:
 

• Algorithms learn more slowly
   
• Optimization is unstable
   
• Costs rise
   
• Scaling becomes nearly impossible
   

This is why Audience Optimization is such a game-changer.


The Power of Sending Multiple Event Types

ClickMagick allows you to track any conversion events or goals you want, and we strongly recommend sending three specific types back to your ad networks if you can. Each one signals a different stage of your funnel:

Actions (opt-ins, forms, quizzes, micro-conversions)
 

• High volume
   
• Early in your funnel
   
• Often mapped as Lead in Meta
   
• Gives the algorithm a strong, fast-learning signal
   

Engagements (add-to-cart, checkout steps, deep funnel actions)
 

• Lower volume
   
• Higher intent
   
• Usually mapped to AddToCart or InitiateCheckout
   
• Helps the algorithm distinguish casual visitors from real buyers
   

Sales (final conversions)
 

• Your ultimate, most valuable event
   
• Mapped to Purchase, Subscribe, etc.
   
• Becomes far more powerful when the ad network also receives the earlier, richer set of higher-volume signals
   

Sending all three gives your ad network a complete, progressive learning model instead of a single, sparse signal.


How ClickMagick Makes This Easy

Audience Optimization automatically sends your accurate, first-party conversion data to each ad network, mapped to the correct event types and stripped of all the noise and inaccuracies that plague pixel-only tracking.

That means:
 

• No double-counting
   
• No under-reporting
   
• No corrupted, mismatched events
   
• No lost conversions due to blockers or ATT
   
• No guesswork in your optimization
   

Every important action a user takes flows directly into your ad platform's learning system.

And the more high-quality conversion signals your ad networks receive, the better they can identify your ideal users, optimize your campaigns, reduce your costs, and deliver scalable, profitable traffic.

Article 1061 Last updated: 11/27/2025 6:35:00 AM
https://www.clickmagick.com/kb/?article=1061