ClickMagick TrueTracking is a modern tracking solution that utilizes industry-standard UTM parameters added to your own URLs for tracking.

This means there are no redirects or 3rd-party cookies, and it uses only “first party data.” 

Smart Links – which cannot be used for conversion tracking – do use secure 3rd-party cookies, which are currently acceptable and will not pose any major problems until Chrome begins to phase out 3rd-party cookies. This was supposed to happen in 2024, but Chrome has indefinitely postponed it for now.

Article 577 Last updated: 10/15/2025 1:04:59 PM
https://www.clickmagick.com/kb/?article=577