The Default Conversion Action is the Google Conversion Action that your conversions will be sent to when using Audience Optimization if you do not set up any additional Advanced Rules.

For more details, please see the article below:

What is Audience Optimization and how do I use it?

How do I set up Audience Optimization for Google Ads?

Article 990 Last updated: 04/29/2025 1:40:42 PM
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