To get started with tracking Native Ads, select the ad network you’re using below and we’ll show you how to get the accurate metrics you need to optimize and scale your ads.
To track your ad spend with Taboola, click to the “Optional CMC Parameters” tab of the URL Builder, then under the cmc_cpc field click on “Add Token”.
Then just click {cpc} under Taboola and their dynamic cpc token will be inserted into your URL ...
Note: Taboola sometimes sends the cpc value as a normal decimal number, but other times they send it in an encrypted format.
Unfortunately they don’t explain how this works, and after reaching out to them on multiple occasions we haven’t been able to get any further info on this.
Therefore, you should assume some or all of your cpc values will be encrypted, and follow the two additional steps below to set up support for this as well.
First you will need to reach out to your Taboola support rep and ask them to provide you with your unique secret key that is used to decrypt the cpc values in your URLs. This is the only way to get your Taboola secret key.
Once you have your Taboola secret key, simply go to your ClickMagick Settings, click to the Keys tab, and add your Taboola secret key there. Remember to save when you’re done modifying your Settings!
If you have multiple Taboola accounts, you can enter up to 3 secret keys separated by spaces.
Step 2 – Add Your UTM-Powered URL To Taboola
Inside of Taboola, create a new Campaign Boost or edit an existing Campaign.
Under URL, you'll enter your UTM URL you created in Step 1:
And that's all you need to do to set up your tracking.
To send conversion data to Taboola, just follow the steps in the article below:
To build your UTM-powered URL, use the “URL Builder” in the Tools Menu:
Enter your landing page URL, and enter the UTM values you want to track.
You must enter values for utm_source, utm_medium, and utm_campaign. To add dynamic tracking tokens, click the “Add token” text.
You can use Newsbreak’s tracking tokens in your UTM URL below:
__CAMPAIGN_NAME__
Returns the Newsbreak campaign name.
__FLIGHT_NAME__
Returns the Newsbreak ad set name.
__CREATIVE_NAME__
Returns the Newsbreak ad name.
__CAMPAIGN_ID__
Returns the Newsbreak campaign ID.
__FLIGHT_ID__
Returns the Newsbreak ad set ID.
__CREATIVE_ID__
Returns the Newsbreak ad ID.
__OS__
Returns the operating system on which your ad was presented or clicked.
__CALLBACK_PARAM__
Returns the Unique click ID from Newsbreak, this is needed when you track conversions and pass those back to Newsbreak using server-to-server tracking. See instructions here.