A Project lets you track all your traffic and conversions for a single website or ecommerce store — no matter how many landing pages, ads or traffic sources you’re using.

In almost all cases, you’ll only need one Project per website or store.

The only real exception is if you have multiple, completely different front-end offers.

For example ...

If you promote both a free trial and a paid offer from the same website, you’ll want to set up two separate Projects to track each offer’s performance independently.

Or, if you have both a quiz funnel and a VSL funnel, you’ll definitely want to track these separately as well.

In both cases, you’re promoting two totally different “things,” so it’s best to treat them as two separate Projects – essentially two different websites from a tracking perspective.

If you’re unsure how to set things up, just reach out – we’re always happy to help.

Article 972 Last updated: 10/28/2025 11:10:03 AM
https://www.clickmagick.com/kb/?article=972