ClickMagick doesn’t create or modify the UTMs you receive. If you have a click from a UTM you don’t recognize, it means we’ve somehow received a click with that specific UTM.

The UTM parameters you choose to use and the ad platform sending these UTMs to us determines what we receive and show to you.

With that in mind, always make sure you are following our UTM best practices, as described in the article below: 


What are UTM Parameters and how do I use them?


If you are already using the correct UTMs but still receiving clicks from UTMs you don’t recognize, there a few things to know.

Facebook sometimes can ignore your UTM parameters and send different ones instead. This is relatively rare but it does happen.


Click here to learn more on Meta’s website


Usually, when Facebook decides to do that, they will send three random looking numbers as your utm_campaign, utm_term or utm_content. These numbers are the campaign, adset or ad IDs.

Knowing this is important because it will allow you to locate the campaign, adset and ad the click came from.

To find the correct campaign, adset and ad you need to copy the ID’s from ClickMagick and search for them in your ads manager. Just add the correct columns and you’ll start seeing the ID of all your campaigns, adsets and ads.

You can then merge these clicks to the correct UTMs, following the article below:


What is the Merge Clicks tool used for?


If you are running Google Shopping Campaigns you might see clicks with sag_organic as a source. Shopping traffic is delivered differently than standard Google campaigns.

The ad click path can vary (for example, between paid Shopping placements and free product listings) and because of this, Google may modify your UTMs with its own values like sag_organic.

The same can also happen with certain email marketing tools because many of them automatically add their own UTM parameters to links in your emails. If you haven’t configured them to use the same UTM structure you’ve chosen in ClickMagick, you might see UTMs you don’t recognize coming from these tools.

To help with that, ClickMagick allows you to ignore or even rewrite UTM parameters, using Click Cleaner.


What is Click Cleaner and how do I use it?