For most of your traffic you’ll inherently know the referrer for any particular click based on the UTMs.

But say you’re advertising on the Microsoft Ads partner network – which includes sites like bing.com, msn.com, aol.com and yahoo.com – and you want to analyze your results by the referring site.

Unfortunately, Microsoft Ads doesn’t share this information with you. And if you try to use the Microsoft Ads {Network} token, it will simply reveal that the click came from their partner network.

Fortunately, ClickMagick provides the _REFERER_ token that you can use in your UTM-powered URLs to get this information. You can also use _REFERRER_ if you prefer as both spellings are supported.

So just set any UTM value equal to this token e.g. utm_content=_REFERER_ and when your link or ad is clicked the referrer token will be replaced with the domain of the referring site. Voila!

Finally, when it comes to organic traffic (if you’re tracking that) utm_campaign will always be set to the referring domain.

Article 874 Last updated: 10/16/2025 10:13:32 AM
https://www.clickmagick.com/kb/?article=874