Seeing your first sale appear means ClickMagick is set up correctly and tracking is working as expected. But before you dive too deep into your data, there's something important to understand about your early results ...

When you first start using ClickMagick, we can't fully track sales from people who were already in your sales funnel.

For example, if someone clicked one of your ads yesterday — before ClickMagick was installed — and then makes a purchase today, we'll track that sale, but we can't connect it back to the original ad click.

In this case, the sale will simply show up as “organic.”

Because of this, depending on the length of your sales cycle, it might take a little time before all your tracked sales line up perfectly with your ad clicks. As new visitors move through your funnel from start to finish, you'll start seeing full, accurate attribution on every sale.

Either way, just know this isn't a problem. Aside from these few early sales that appear as organic, everything else you see in ClickMagick is 100% accurate, actionable data you can confidently use to make better decisions about your ads.


 

Article 1052 Last updated: 11/24/2025 9:10:10 AM
https://www.clickmagick.com/kb/?article=1052