“Landing Page” is a somewhat generic term that means the first page of your sales funnel.

A landing page could be an email opt-in page, it could be a video sales page, or any other type of page. The key point is that it’s the first page your visitor sees after they click on your ad or other promotional link.

When using ClickMagick, you need to add click tracking code to your landing page, and then include industry-standard UTM tracking parameters in the links to your landing page(s).

You can learn all about UTM parameters and how to use them with ClickMagick in this article:

What are UTM Parameters and how do I use them?

Article 580 Last updated: 10/15/2025 1:07:28 PM
https://www.clickmagick.com/kb/?article=580