Your Project Dashboard is your central hub in ClickMagick — the starting point where you can create and manage your Projects, view performance stats, and access all other reports and tools.

At a glance, you can see your key metrics for any source, campaign, or individual ad. You can also:

 

• Switch between Projects instantly

• Adjust your date range to focus on the time period you care about

• Change attribution models to see performance from different angles

• Drill down using UTM parameters to check results for a specific traffic source, campaign, or ad

If you’re ever unsure what a stat means or how it’s calculated, just hover over the stat label to see a helpful tooltip.

You can also click on any stat to graph it instantly in the lower-right corner of the screen. And if you need to dig deeper, click the icon next to Clicks, Actions, Engagements, or Sales to open detailed click or conversion logs.

Within these logs, you can even click on a Visitor ID or IP address to view the complete user journey for that individual visitor or customer.

You can create a new Project at any time, and the Edit menu lets you manage Project settings, test data, or reset your stats whenever needed.

Finally, your Project Dashboard also gives you quick access to all your Reports and Tools — including features like Audience Optimization and more — so you can analyze, optimize, and scale your campaigns with confidence.

Article 1044 Last updated: 10/16/2025 5:37:28 AM
https://www.clickmagick.com/kb/?article=1044