There are four different ways you can track events, goals and conversions in ClickMagick …


Method 1 – Tracking Conversions via TrueTracking Code / Integrations

When initially setting up ClickMagick, or when selecting Getting Started from the Learn menu, we’ll walk you through the standard set up process of adding tracking code to your pages, and possibly setting up a sales tracking integration.

For many users this is all that’s needed, and the set up shouldn’t take more than 5 or 10 minutes:

How do I get started with ClickMagick?


Method 2 – Tracking Conversions via URL Parameters

In addition to the standard method of adding tracking code to a webpage to record an event or conversion, you can also record a conversion when linking to that page via special ClickMagick URL Parameters.

You can learn about the available parameters in the article below, but the one we’re interested in here is cmc_goal:

What are the “cmc” URL Parameters?

For example, to track an “action” when someone clicks a link to a specific page simply ensure that page has your TrueTracking Code on it and add cmc_goal=a to the URL when linking to it.

You should generally also include a unique cmc_ref value e.g. cmc_goal=a&cmc_ref=presell-page

And if you’re not familiar with using URL Parameters, just checkout the short article below:

How do I use the “cmc” URL Parameters?


Method 3 – Tracking Conversions via JavaScript

If you have a single-page app, or want to track your events, goals and conversions via JavaScript for any other reason, you can easily do that too. This article explains how:

How do I record a conversion or goal using JavaScript?


Method 4 – Tracking Conversions via Webhooks, Postbacks or Server-To-Server (S2S) Tracking

This is where an outside system – like your own, or Zapier for example - sends a server to server request directly to our system any time you want to record a conversion.

How do I generate conversions with Postbacks or Webhooks?

How do I track conversions using Zapier?

Article 792 Last updated: 10/16/2025 6:34:15 AM
https://www.clickmagick.com/kb/?article=792