Internet users value their online privacy on a pretty broad spectrum, with most people falling somewhere in between. But it’s true that a small percentage of people are passionate about their online activities not being tracked in any way, and some of them use various ad blocking and anti-tracking technology that no tracking system can beat.

So what should you do about these users?

Our strong recommendation is to simply not think about them – because it shouldn’t affect the tracking and optimization of your online marketing in any way.

Most people don’t care, and if a small percentage of people don’t want to be tracked that’s just fine …

All of your important metrics – like your opt-in rates, your conversion rates, average visitor value, ROAS, etc. – are either not going to be affected at all, or in the case of something like Net Profit or ROAS they will be slightly less than what you see in your Shopping Cart, CRM or other systems you might use.

Even in the latter case, your stats simply won’t be affected enough to make a meaningful difference, so it’s just not something you should waste your energy thinking about.


Is ClickMagick tracking affected by any popular anti-tracking apps?

Nope. As long as you’re using a custom tracking domain, your tracking code cannot be blocked unless someone were to specifically block your domain.

Article 782 Last updated: 03/26/2025 5:58:25 AM
https://www.clickmagick.com/kb/?article=782